Marketing

Senior Performance Marketing Manager

Singapore   |   Full Time

About Yours

At Yours, we are on a mission to make self-care simple and sustainable. We started by reimagining the skincare industry using technology to create personalised skincare based on the user's skin, lifestyle and environment. Skincare is a $145B industry that runs on trial-and-error because the products are designed 'claims-first', and not 'customer-first'. We are building a future-forward beauty brand revolutionising the industry with customers at the front and centre of product creation. We believe in being the partner in our customer's skincare journey.


Our products are Swiss-made, clean, cruelty-free and environmentally-friendly. Every product is made with 100% clean ingredients that have been rigorously tested for safety and efficacy, to ensure our users get products that are safe for them and the environment. We're backed by Sequoia, Global Founders Capital, Kindred Ventures (Early investor Coinbase, Uber, Blue Bottle Coffee) and Jay-Z's Arrive Ventures.


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We are looking for an experienced growth marketer responsible for building & executing highly effective growth marketing strategies for key markets. You will create, launch and manage innovative marketing initiatives and apply best in market measurement metrics to aggressively generate and increase demand. Responsibilities include shaping and executing highly effective growth strategies on paid media and social networks, and implementing performance analytics & measurements. Experience growing organic channels including SEM/SEO/CRM/programmatic is a major plus. Working with agencies, you will lead the marketing efforts to roll out scalable automated campaigns and drive the use of innovative growth techniques.


Responsibilities

  • Marketing strategy and end-to-end campaign execution: work with cross-functional teams and agencies (product, marketing technology, backend, etc) to establish a growth marketing roadmap and digital marketing strategies; plan marketing ad campaigns and supervise delivery and optimisation.
  • Marketing innovation and thought leadership: be the expert and driver for growth marketing; stay on top of the latest Google/Facebook/ad networks features and technologies; drive pilot campaigns with new features/products; test and scale for robust growth
  • Marketing technology: familiar with marketing tech (tagging, tracking, attribution, measurement, product feed, API services, ad fraud, etc) and its application in marketing; lead the marketing technology team and introduce new automation and personalisation solutions to increase marketing efficiency; implement and manage innovation-led growth and optimisation.
  • Performance marketing: run integrated marketing campaigns across all major online paid channels to scale up revenue; collaborating closely with channel-specific marketing managers to identify areas for growth
  • Analyse, recommend and lead the implementation of improvement initiatives; translate ideas to actionable items that deliver business results
  • Campaign performance measurement: define success metrics; lead the adoption of latest measurement tools and models.


Required Education & Experience

  • Prior success and experience in growth marketing – at least 5 years as a Performance or Growth Marketing Manager

  • Bachelor's Degree, preferably with some business focus

  • Advanced analytical skills and ability to interpret data

  • Strategic thinker with strong problem solving skills

  • Goal-oriented and able to consistently meet multiple deadlines

  • Experience in identifying high-ROI opportunities, and translating that into digital marketing campaigns

  • Experience creating thematic ads & landing page driven acquisition strategy

  • Sound tech aptitude and social media savvy

  • Solid knowledge of web and mobile app attribution technique

  • DTC Experience is a plus

  • Experience in running campaigns with Facebook Ads Manager, Google Ads, Google Ads Manager, Google Display & Video 360, Google Data Studio, Google Tag Manager, TikTok and Pinterest

  • Able to use tools such as Google Analytics, MongoDB, Segment, Metabase or Tableau. Knowledge of Google Sheets and Microsoft Excel are mandatory

  • Solid knowledge of the digital landscape in South East Asia, US and Australia

  • Ability to tag team their left brain with right

  • Strong English language skills

  • Prior experience in marketing technology and basic programming (SQL, Python, HTML) skills will be of advantage


Why Choose Yours?

  • We are a passionate group of people working together to fundamentally change the way brands are built, while simplifying the skincare experience our users
  • We are growing quickly! You will gain a lot of experience joining an early-stage startup.
  • We have all the fun perks you’d expect in a startup: flexible vacation policy, health benefits, gym subsidies,  fully stocked pantry (great music + amazing coffee!)
  • We are proud of our culture and care about it deeply – we live by our team values and are always trying to make Yours a better place to work today than it was yesterday
  • We encourage and support learning, growth and continuous development, and provide the freedom to experiment


Equal Employment Opportunity

Yours is committed to creating a diverse, equitable and inclusive workplace - we are proud to be an equal opportunity employer! Every application will be considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, creed or any other beautiful characteristics that make us all unique and interesting.

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